Search
Results: 4
Protest Movements, Social Media, and the Role of Law Enforcement
From the Iranian green movement (2009) through the London riots (2011) and the recent anti-hijab protests in Iran, protest movements have been accompanied by considerable social media activity globally. Social media users have...
Published by: IGI Global
Modeling the Critical Success Factors for Business Intelligence Implementation
Business intelligence (BI) helps organizations to make better and quicker decisions. The primary requirement, as per previous studies, for any successful BI implementation in an organization and its' stakeholders, is to...
Published by: IGI Global
Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education
The aim of this paper is to identify the relationship between factors of online marketing and enrolment decision in higher education. With increasing number of higher education institutions, it has become important for these...
Published by: IGI Global
A Novel Approach of Product Recommendation Using Utility-Based Association Rules
An exorbitant source of data is easily available but the actual task lies in using this data efficiently. In this article, the aim is to analyse the significant information embedded in the customer purchase behaviour to...
Published by: IGI Global